Apple wwdc 2021 privacy11/29/2023 ![]() ![]() Analysis reporting on demographic data (on age, gender, region, and current location) is no longer supported.ģ. Analysis report delay: “Real-time” reports are not supported, and data delivery may be delayed up to about 3 days.Ģ. Therefore, when Facebook is unable to collect information from iPhone users, how will e-commerce sellers that run Facebook ads be subsequently impacted? Let’s examine the following in detail:ġ. So, if you choose not to allow tracking on the Facebook App, then the iPhone that you are using will determine those websites and apps embedded with Facebook-related tracking codes (such as Facebook Pixel, Facebook SDK) and disallow them to obtain your personal information through your IDFA. You can think of IFDA as an identification code bound to the iPhone (By the way, this update is specific to the iPhone-based iOS operating system, and inapplicable to the Apple computer-based MacOS operating system!) which major companies and platforms use to track information of the iPhone user. First, we will explain the concept of IDFA mentioned above. Perhaps e-commerce sellers still find all this is very abstract, unable to grasp the link between iOS updates with Facebook tracking. Needless to say, Facebook, as an app developer, is the first platform to bear the brunt, and has made some changes at the level of their advertising business. This access to iOS user data brings considerable challenges to brands and advertisers that obtained consumer behavioural information through data collection from apps. To put it simply, digitalization has been applied, in the era of big data, to consumer behavior for analysis used in advertising delivery and even in brand design. What impact does the iOS 14 IDFA restriction have on e-commerce sellers? Contrary to the past where all apps operated with “default tracking” unless users (less than 10%) actively disabled this tracking function, this new policy update means that “default tracking” no longer exists. ![]() As long as the user chooses the option “Ask App Not to Track”, companies will not be able to collect accurate user data (including purchased items, contact information, customer identification code, customer location, etc.) through these apps. In short, as part of the iOS 14 privacy policy’s purpose to protect the rights and interests of users, when users open an app, they will be sent a pop up notification asking whether they give consent to be tracked. ![]() ![]() After the iOS 14 privacy policy updates, the app will ask the user whether or not to accept opt in to tracking. For app developers who do not comply with this ATT policy update, Craig Federighi, Senior VP of Software Engineering at Apple, also said in an interview with foreign media: “If app developers do not play by the rules of the ATT framework, their app could be removed from the Apple App Store.”įigure 1. iOS 14 uses additional apps to track transparency through the App Tracking Transparency (ATT) framework, requiring all apps to seek user consent before collecting data around user activity. The latest privacy update in Apple’s iOS 14 aims to mainly enhance user privacy and to restrict the “IDFA” (Identifier for Advertising) that tracks user data. Here is a summary: What are the updated components of Apple’s ATT? This article will cover the content of this new privacy feature of the Apple iOS 14, dubbed ATT (App Tracking Transparency), understand the global social media giant’s – Facebook, views on this feature, and how sellers should respond in face of this update. In the face of the huge global market of iOS users, how should e-commerce sellers respond? If you are a Facebook advertiser, you may have noticed that Facebook has taken precaution and released a series of measurements to circumvent this new user privacy feature since mid February 2021. Without consumer data to track, will sellers still advertise? At last year’s WWDC(2020), Apple introduced the “anti-tracking” feature to arrive with the newest iOS 14 operating system, and this announcement seems to be a heavy blow to the digital advertising industry. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |